How You Can Be Making More With Adsense
Adsense is what a lot of webmasters and website owners use to monetize their sites. It is easily the number one ad platform on the net. If you aren’t using it, you should. If you are using it, and aren’t making much, continue reading. I’m going to shell out a few pieces of solid information. Information that will help drive your adsense earnings through the roof. Well, maybe not through the roof, but you’ll be happy; promise!
Keywords
A lot of people want to make money with adsense. Thats great, but that doesn’t mean you will make money with adsense. You have to do some research and keyword research is one of them. Keywords play an important role in your adsense earnings. People bid by keyword. So obviously you should be targeting keywords that drive traffic. The traffic that you receive is what the advertiser is paying for.
You can begin by researching keywords you can easily rank for. Now I can’t give you a formula for finding the perfect keywords. Many people seem to have the “secret” one. If you don’t want to purchase some lame guru product, begin with trial and error. You don’t have to worry about failing. Traffic is traffic and you are bound to receive some compensation for it.
Focus
If this is your first time starting a website, you need to focus. Many people want their websites to be about everything and anything. This isn’t good for business. When you place adsense on your website keywords and relevance are what will dominate your ads. The more of a theme you have the better. So for example. If you have a cat website, you wouldn’t add dog content to it. That is completely irrelevant and will turn off viewers (they’ll x out or go back).
Placement
You might have a portal. You might have a blog. You might just have a mini site. Whatever type of site you have ad placement matters. You can try to place ads anywhere, but the best spots are to the right, or on top. Ads between content is also a good place to test. The placement of your ads will heavily weigh in on your earnings. The better the placement the better earnings you will have. Like everything trial and error is key to maximizing revenue.
Adsense is a great way to make money with website, but don’t be closed off to other monetizations. If you want to stick with adsense, great. Just remember to continually optimize your keywords, placement, and work on your traffic. Doing some search engine optimization never hurt anyone either.
GOOGLE ADSENSE VS AFFILIATE MARKETING
Anyone or everyone who is trying to make money online through the use of their website is looking for the easiest possible solution that offers highest financial returns. The two most common platforms that are available are Google AdSense and Affiliate marketing. AdSense is an application that facilitates ad serving on ones website and is run by Google. It enables the subscriber to host text, video or image advertisements on their webpage. These advertisements are supervised by Google and every time a visitor clicks on them, revenue is generated to the site owner in the form of per click or per impression basis.
Affiliate Marketing on the other hand is a form of internet marketing where an affiliate promotes a merchant’s product and gets commission for each sale that is made by the merchant through traffic directed to the site via the efforts of the affiliate. Here we are going to compare both these platforms on different levels and ascertain which is the more profitable of the two:
-AdSense: Talking about Google Adsense there are a few factors that go in favor of it. The first being the fact that it is relatively easy to sign up with as there are few approval requirements. There are very few formalities to deal with and one can get on to the job rather quickly.
AdSense is very easy to set up and one can start off almost immediately .All one needs is to add some simple JavaScript code to a webpage and that should display all the relevant ads.
Thirdly, the one factor that goes in favor of AdSense is that it is maintenance free. Once the ads have been placed you do not need to do anything to update them. Even if you change the content of your webpage the ads stay on as it is.
These being the positives there are certain drawbacks as well. The biggest point where AdSense scores low is the payout. This program works on pay per click basis and you are meant to get commission every time a visitor clicks on the ads. As a policy Google in most cases does not reveal the revenue figures and hence one does not really know how much money they can expect. Also, the rate of commission is fairly low. Unless you have a really large amount of traffic and almost every visitor clicks on the ads you are not likely to make much money.
Affiliate Marketing: As a comparison to AdSense the factor that works in favor of affiliate marketing is the commission structure. In most cases the commission structure is well defined and sometimes there are bonuses as well for high performing affiliates. In this way you are in control of what you get paid and this adds to one motivation. Also, because there are a number of affiliate programs available on the net you have the liberty to choose the one which provides the maximum financial returns for your efforts.
Affiliate Programs also enable you to have the opportunity to work with a product that you actually like so in that sense there is a personal connection. You will obviously be more enthusiastic in your approach in such a case and this will lead to higher returns.
On the cons side, choosing a reliable affiliate program can sometimes be quit hard. You might end up with a merchant who promises more but delivers less or does not pay on time.
Also, affiliate marketing requires more time and maintenance as you are required to continually update your website and actively promote your products through articles etc.
Finally, a little bit of monetary investment is required as well because you do need to have a relevant website and may have to pay a little for marketing tools.
In saying so, both Adsense and Affiliate Marketing have their pros and cons. The idea is to know your options and based on your needs and requirements choose accordingly.
